podcast : Sara Panton - capacity & clarity
On this episode, I’m joined by vitruvi co-founder, Sara Panton.
From collaborating with Goop to making it onto this year’s Forbes 30 under 30 list, Sara shares her defining moments of success and what balance means to her (hint - it’s not what you think).
We waste no time and get down to business. Sara opens up as to why she chose to design for women, where she garners inspiration (hello Vogue and National Geographic) and bootlegging essential oils (I kid, but we do talk about it).
2019 is going to be a big year for Sara (she wrote a book in a month!), and I get a glimpse into what the future holds.
It’s so easy right now and it’s kinda sexy to be an entrepreneur. But you will never be one if you instagram it.
About Sara and vitruvi
vitruvi was founded by siblings Sean and Sara Panton. Growing up in a small farming community on the west coast of Canada, Sean and Sara were introduced to a natural way of life at an early age. This appreciation for nature, health and wellbeing stuck with them when they left home—Sara to pursue a degree in Global Health, while Sean went to business school.
In university, Sean and Sara started a website that they’d work on after studying in the evenings. The focus was on uncovering wellness and beauty rituals from around the world, which was inspired by Sara’s travels to Morocco and Kenya. From there, Sara and Sean began blending their own oils and the focus shifted to creating essential oil products that they and their friends could use and afford. With that, vitruvi was born. The first collections were built from their apartment, where they hand-filled and hand-parcelled every single order.